Can you be creative running a ‘functional’ service business? I talk to Emma Hammett about her journey from nurse to author, regular TV guest, columnist and founder of award-winning company First Aid for Life.
Emma shares how her first attempt at hiring went disastrously wrong when someone took all her creative ideas. We talk about how it was nearly the end of the company, but how she turned it round to make her business the success it now is.
We also discuss the importance of systems to make a creative business rock-solid. Emma shares some of the long journey to move from in-person training to creating online programmes, a move that has transformed what she can do. We talk about how she builds a team to compensate for what she describes as her natural scattiness, and the support network she has built around her.
Oh, and she tells the story of First Aid for Dogs and First Aid for the Zombie Apocalypse…
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