Can you be creative running a ‘functional’ service business? I talk to Emma Hammett about her journey from nurse to author, regular TV guest, columnist and founder of award-winning company First Aid for Life.
Emma shares how her first attempt at hiring went disastrously wrong when someone took all her creative ideas. We talk about how it was nearly the end of the company, but how she turned it round to make her business the success it now is.
We also discuss the importance of systems to make a creative business rock-solid. Emma shares some of the long journey to move from in-person training to creating online programmes, a move that has transformed what she can do. We talk about how she builds a team to compensate for what she describes as her natural scattiness, and the support network she has built around her.
Oh, and she tells the story of First Aid for Dogs and First Aid for the Zombie Apocalypse…
Thanks for listening!
If you’ve got any thoughts, feedback or questions on this episode or The Creative Life Show, please do leave a comment below.
If you’ve enjoyed the episode, please do share it with friends or colleagues. You can use the buttons at the top, or at the right on the ‘play’ bar.
If you’ve enjoyed it, it would be great if you could head over to iTunes to leave an honest review for the Creative Life Show. It really helps us to get known, and I read all reviews and comments.
Want to make sure you don’t miss an episode? Subscribe to the show on iTunes (or your podcast app), so you get regular updates of new episodes.
And if you’d like to join the Creative Life community and get regular inspiration, motivation and resources to lead a more creative life direct to your inbox, just click here and leave me your name and email address.
Aaron Dworkin: 'You can do anything', music, mentors and 500 rejections September 11, 2018
Your zone of genius and how to rock your story, with Marsha Shandur September 4, 2018
Being unstoppable, with Monica Michelle of Invisible Not Broken August 21, 2018