Should I work with a friend? Lessons from the front line, with Jordan Lloyd

by Joanna Pieters | Follow her on Facebook here

Creatives work best when they collaborate, right? And isn’t it the ideal to work with a friend you know and like? Jordan Lloyd’s work as a highly specialist photography colourist relies on strong relationships, but he’s learnt the hard way. He shares the story of a journey into entrepreneurship with a friend that went disastrously wrong, and the crucial difference between working with a friend, and working with someone likeminded who becomes a friend.

We also talk about Jordan’s work bringing to life extraordinary historic images. How do you go about recreating something that we know only in sepia tones?

  • Why Jordan doesn’t see himself as an artist, but instead getting into the mind of the photographer who created the original image
  • The role of aesthetic judgment in his work
  • The hours of detailed research that goes into just one picture – from advertising archives to museum shelves


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